Household panel

The Household Panel is a study that aims to understand the viewing habits of TV viewers and how they consume TV content.

Households receive remuneration for using our measurement kit to analyze their viewing patterns while watching or listening to content on their TV screen.

Join the study

Benefits

  • You get rewarded for your engagement in the panel!
  • Thanks to you, we can provide valuable insights into viewer preferences and habits, which are crucial for content creators and advertisers.
  • You contribute to developing industry standards and metrics for measuring viewership and accuracy in audience measurement across the industry.

How it works

  • Your task is to select the icon with your name each time you watch or listen to content on the TV screen.
  • All household members are participants of the study.
  • The Measurement Kit sends us information about what is displayed on your TV screen. The study should provide reliable data. So, when the TV is turned on, we need to know which household member is watching or listening to the content.

Completely safe

  • The security of your data is our priority.
  • We don’t collect any personal data, passwords, logins or text messages. We only collect anonymous activity.
  • We operate by the international ICC/ESOMAR code's principles, proving that we maintain the highest ethical standards.
  • We have the ISO ISO/IEC 27001 certificate containing requirements for Information Security Management Systems.
  • Read our Privacy policy

What data do we collect?

  • The information which study participants use the TV, according to what they declared on the measuring device
  • Online IDs for internet-connected home devices
  • The time when home devices connect to the internet
  • Information about applications that connect to the internet, e.g., application name and version, device type, operating system
  • Domains to which applications connect, e.g., web browser (e.g., Chrome), video players, or music players (e.g., Spotify)
  • The use of the YouTube platform, including advertisements displayed on the platform

For more detailed information

Please check our frequently asked questions page

How do we use data?

We use the collected data in collective reports, e.g., the most popular applications among women aged 35-45. It isn't possible to identify a specific person based on them.

Check out the reports